Similarly, any person or business who must say they're good, or long for validation of their belief they're good, can't be truly good. Take NordVPN for example: They've got hundreds of reviews because their discount codes are everywhere on the net, on YouTube and Twitch and on blogs and "VPN review sites". It's obscene how omnipresent the names of NordVPN and ExpressVPN are, no wonder it draws in people. And with people come such reviews.
I think Staff wouldn't mind.